Nusadaya

Nusadaya is a web platform I led the UI/UX design for, created to reintroduce Indonesia's cultural heritage to a younger generation in a modern, relatable way. I noticed that many young people today view traditional culture as outdated or distant, and I wanted to help solve that by designing an experience that feels fresh, engaging, and easy to explore.

Our design process involved extensive brainstorming sessions, using resources like Google and AI tools to explore different ideas, inspirations, and content presentation styles. From this exploration, I focused on creating a visual design that emphasized storytelling, intuitive interactions, and easy navigation, aiming to make cultural learning feel lively rather than formal. To make the experience even more engaging, I also added a mini-game element within the platform, so users could learn about culture in a more playful and interactive way.

Nusadaya was submitted to the IT COM 2024 competition, where the Web App Team earned first place. Although the UI/UX team, where I contributed, did not win, I am proud to have designed an experience that supported the platform's overall success. Through this project, I strengthened my ability to turn broad ideas into clear, engaging user experiences. I believe technology can help bridge tradition and modern life, and Nusadaya was my way of contributing to that connection.